The Suuchi Podcast
Clothing Doesn’t Discriminate - Whitney Cathcart | Suuchi Podcast #082

Clothing Doesn’t Discriminate - Whitney Cathcart | Suuchi Podcast #082

April 16, 2020

On today’s episode, Irina sits down with Whitney Cathcart, co-founder and Chief Strategy Officer at 3DLOOK. 3DLOOK is a software company that uses body data to deliver hyper-personalized shopping experiences to consumers to help them find clothing that fits when online shopping. 
Before 3DLOOK, Whitney spent almost 30 years in the business side of fashion in various roles and companies. 3DLOOK was a life long dream so when the opportunity arose 4 years ago to be part of this startup she jumped on it. Whitney was excited to take an industry she was passionate about and bring it into the future.
She had been witnessing a change in commerce and social commerce; people were using their phones to shop and everything was just moving towards mobile and online. Whitney wanted to be part of a future that took an analog industry into the digital world she was seeing around her.
At 3DLOOK, there are two guiding principles: accuracy optimization and consumer experience. Although they’re a B2B business model, they’re always thinking of the consumer. Individuals just need to take a front and side photo and answer a couple of questions and then they can determine which is the best size. On the back end, the software takes the photos and simple answers and is able to derive 65 different measurements on the body to ensure the correct fit.
Embracing technology today is more important than ever for brands and retailers. Consumers are buying too many different sizes and brands need to deal with the returns which will now be higher than ever as online shopping is higher than ever before. An increase in return rates are detrimental to inventory and the environment. Using technology to create a better user experience can help the business succeed over the long term.

To learn more about 3DLOOK, check out their website at:
Www.3dlook.me

Looking to launch a brand or digitize your supply chain?

  • Email us at hello@suuchi.com and our team of experts with guide you through our process.
  • Explore Suuchi Inc. to learn more about our solutions, technology, and capabilities.
The Only Way Out Is Through - Sterling Hawkins | Suuchi Podcast #081

The Only Way Out Is Through - Sterling Hawkins | Suuchi Podcast #081

April 11, 2020

On today's interview, Emanuel interviews Sterling Hawkins, the Co-Founder, and Co-CEO of CART, the Center for Advancing Retail and Technology. Sterling is also a keynote speaker that travels the world speaking about innovation and how businesses can implement technology to increase efficiency and take their businesses to the next level.

Being a 5th-generation retailer, Sterling started his work experience at the early age of 15, launched his first tech company right out of college, and managed to sell the startup and made his way to Silicon Valley.

Throughout Sterling's journey, he went from being worth millions to losing it all and coming to a major low-point in his life where he didn't know what his next move was going to be. This is when he remembered a saying that his mom told him when he was young:

"The only way out is through"

Tune in to learn how Sterling turned his life around and built a successful career as a keynote speaker and entrepreneur that's adding massive value to businesses in retail. To learn more about Sterling and his company, please visit:

Looking to launch a brand or digitize your supply chain?

  • Email us at hello@suuchi.com and our team of experts with guide you through our process.
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Behind the Seams with North Hollands - Rachel Foster | Suuchi Podcast #080

Behind the Seams with North Hollands - Rachel Foster | Suuchi Podcast #080

April 9, 2020

On today's episode of Behind the Seams, Irina chats with Rachel Foster, founder of North Hollands, a lifestyle brand focused on mommy and me clothing options for mothers and their sons. She was inspired by her own journey into motherhood and identified a gap in the mommy and me marketplace for moms of boys. She wanted to create clothing that would be comfortable yet at the same time cute and fashionable for both her and her child. She currently carries toddler sizes ranging from 12mo - 4T and is looking to expand in the future with more styles and options. Being that Rachel did not have a background in design or manufacturing, she found that working with Suuchi Inc was very helpful as she had to work on product development all the way through production. The Suuchi GRID gave her visibility into each step along the process and was a simple way for her to communicate with all the parties working on her project.

Check her out at: www.northhollands.com

 

Looking to launch a fashion brand? Email us at hello@suuchi.com and our team of experts with guide you through the process! Explore Suuchi Inc. to learn more about our solutions, technology, and capabilities.

From Capitol Hill to Leading an $86B Industry at FDRA - Matt Priest | Suuchi Podcast #079

From Capitol Hill to Leading an $86B Industry at FDRA - Matt Priest | Suuchi Podcast #079

April 3, 2020

On this episode of the Suuchi Podcast, Emanuel interviews Matt Priest, the President & CEO of the United States' leading trade association in the footwear industry, the FDRA, or the Footwear Distributors & Retailers of America. Matt brings great insight into what's going on in the industry and sheds light on how trade groups work with brands and retailers to pass or repeal legislation in Washington D.C. that impacts retail and much more!

We discuss a variety of topics on this talk that we truly believe will add value to the end-listener! These topics include the following:

  • What is the FDRA and what do they do?
  • What major brands and retailers are doing during this time
  • Brands pivoting to PPE to fight in this war
  • The impact that tariffs and duties have on brands and consumers
  • Digitizing the supply chain
  • Consumer behavior changes
  • Legislation, primarily the $2 trillion stimulus package
  • How he went from a late start in Capitol Hill to becoming CEO at the age of 31 & becoming the 3rd CEO since FDRA's inception in 1944

We hope you guys enjoy today's episode and that you can learn from Matt's expertise and story. Let's continue to grow our brands, impact our customers, and reach that next level in your business... even during these challenging times. 

Stay safe, and we'll see you next time! #socialdistancing

To learn more about Matt, his podcast, and FDRA, please see below:

Here are the recommended Shoe-In Show interviews that Matt suggested during the interview:

  • Dick Johnson | Chairman, President, & CEO of Foot Locker, Inc.: https://shoeinshow.com/tag/dick-johnson/
  • David Kahan | CEO of Birkenstock Americas: https://shoeinshow.com/tag/david-kahan/
  • Matt Rubel | Chairman Consumer at MidOcean Partners Private Equity: https://shoeinshow.com/tag/matt-rubel/

Looking to launch a brand or digitize your supply chain?

  • Email us at hello@suuchi.com and our team of experts with guide you through our process.
  • Explore Suuchi Inc. to learn more about our solutions, technology, and capabilities.
Now is Not the Time to Stop - Stephen Rector | Suuchi COVID-19 Coverage

Now is Not the Time to Stop - Stephen Rector | Suuchi COVID-19 Coverage

April 1, 2020

On this special edition of the Suuchi Podcast, Irina sits down with Stephen Rector, Global Retail Consultant and CEO of Bakertown Consulting. Stephen focuses his comments on what brands can do during this time of crisis. The key point that he emphasizes throughout the discussion is that this is not the time to pause. Brands need to use this time to strengthen their online presence, customer experience and digitize by implementing necessary technology. Once this pandemic is behind us, having a strong tech stack to help manage the supply chain and an effective customer experience strategy will be differentiators among competitors. The world around us will change at record speeds in terms of how consumers purchase goods. Brands and retailers need to be prepared to service their customer base accordingly and working on that strategy now is what will set them up for success.

 

Looking to launch a fashion brand?

  • Email us at hello@suuchi.com and our team of experts with guide you through the process!
  • Explore Suuchi Inc. to learn more about our solutions, technology, and capabilities.
Analysis, Planning, & a Go-To-Market Strategy | Suuchi Podcast #078

Analysis, Planning, & a Go-To-Market Strategy | Suuchi Podcast #078

March 27, 2020

In this episode, which we want to point out that this is part 2 of our talk with Stephen Rector, a former executive at Macy's and rue21 and now President of Bakertown Consulting, we sit down with Stephen to discuss key business strategies that brands must have in place when they want to enter the market, execute on what's important that will drive results, and truly scale their businesses. This talk includes the following topics:

  • Brand Analysis: Initiating this to understand where your brand currently stands, who your competitors are, and more
  • Strategic Business Planning: Developing your brand vision, SWOT analysis, P&L / Expense planning, and inventory optimization
  • Go-To-Market Strategy: Understanding what path your brand want to take as you enter the market or expand into a new category

There are always new things that you can learn along your journey as an entrepreneur so we hope that you enjoy the interview and that it brings new ideas for your business! Also, stay safe during these crazy times and do your part by #socialdistancing from others.

To learn more about Bakertown Consulting, visit their website at https://www.bakertownconsulting.com

Looking to launch a fashion brand?

  • Email us at hello@suuchi.com and our team of experts with guide you through the process!
  • Explore Suuchi Inc. to learn more about our solutions, technology, and capabilities.
BONUS EPISODE: Marketing Strategies During COVID-19 - Lizzie Sessa

BONUS EPISODE: Marketing Strategies During COVID-19 - Lizzie Sessa

March 25, 2020

On a bonus episode of "The Suuchi Podcast", Irina chats with our Sr. Manager of Content & Product Marketing, Lizzie Sessa, to discuss how fashion brands & retailers can build impactful marketing strategies during the COVID-19 pandemic. The two discuss:

  • Giving back to the community
  • Establishing causes to support
  • How to connect with your end-consumer
  • Optimizing your online presence

Listen to our previous talk with Lizzie: https://suuchid.podbean.com/e/talking...

 

Looking to launch a fashion brand? Email us at hello@suuchi.com and our team of experts with guide you through the process! Explore Suuchi Inc. to learn more about our solutions, technology, and capabilities.

Support Each Other - See Rose Go | Suuchi Podcast #077

Support Each Other - See Rose Go | Suuchi Podcast #077

March 19, 2020

On today's episode, we have the co-founders of See ROSE Go, Erin Cavanaugh & Yi Zhou. See ROSE Go is a premier fashion brand for women who wear size 14-24. Erin and Yi discuss how they leveraged their backgrounds with some of the top apparel companies to create a line that catered to a niche market. 

 

As a design-led company, Erin and Yi wanted to create a brand that catered to women who were looking for high-quality and trendy pieces that would be timeless. They chose their brand name as a rallying cry to women across the globe to inspire them to go after what they wanted and to feel confident in everything that they do.

 

Looking to launch a fashion brand?

  • Email us at hello@suuchi.com and our team of experts with guide you through the process!
  • Explore Suuchi Inc. to learn more about our solutions, technology, and capabilities.
Suuchi’s Message Around Coronavirus | Suuchi Podcast Bonus Episode

Suuchi’s Message Around Coronavirus | Suuchi Podcast Bonus Episode

March 12, 2020

Hey everyone, today's episode is not your typical interview. In this segment, Emanuel sits down with our Founder & CEO, Suuchi Ramesh, to talk about what we're doing to help our team, partners, and clients to mitigate risk throughout this pandemic. She also goes into what we do for those of you that aren't fully aware of what Suuchi Inc. does. How we solve issues like this with our platform.

We've been fortunate with the location of our supply chain being in the Western Hemisphere, but we're prepared to go through this with you, create that much needed digital supply chain that will help when not if, this happens again.

The email to get in touch with our team is hello@suuchi.com and we're ready to bring your supply chain closer to home! Stay safe and tune in next week for a full episode!

WEBINAR: Learn how we're using technology to create a smarter supply chain in order to build a digital-first brand: https://webinar.suuchi.com/digital_first_brand

 

Building a Brand that Adds Value - Michelle Muller | Suuchi Podcast #076

Building a Brand that Adds Value - Michelle Muller | Suuchi Podcast #076

March 5, 2020

On today’s episode, Irina interviews Michelle Muller, the Co-Founder and CXO (Chief Experience Officer) at Little Spoon, a venture-backed, DTC child nutrition brand that’s growing very fast and impacting the lives of many parents around the nation. This interview shows how a company idea can spark at any time and how it’s up to you to take action to make it happen.

Michelle moved to New York City at 21 years old and landed a job in the real estate industry. During her time in real estate, she started her family, which by the time she had her second child and would spend hours upon hours each weekend making homemade baby formula, the idea sparked to create something that would give her back that time. This was the beginning stages of Little Spoon!

Throughout this interview, we learn about how she took that idea, started a hyperlocal startup, found co-founders, raised capital, and has continued to scale the company at a rapid rate. During their first year alone, they sold over 1 million units of their branded products!

Yes, we understand that this episode isn’t about fashion, but learning how an entrepreneur took an idea, took massive amounts of action, and built a company that challenged an industry that hasn't changed in decades is something that we, as entrepreneurs, can learn valuable lessons from. With that said, we hope that you enjoy today’s interview and that it sparks new ideas or reassures you that you can turn your ideas into reality.

Looking to launch a fashion brand?

  • Email us at info@suuchi.com and our team of experts with guide you through the process!
  • Explore Suuchi Inc. to learn more about our solutions, technology, and capabilities.