The Suuchi Podcast
The Suuchi Podcast #053 - The Secret To Living Is Giving | Samridhi Ganeriwalla

The Suuchi Podcast #053 - The Secret To Living Is Giving | Samridhi Ganeriwalla

October 7, 2019

On today’s episode, Irina sits down with Samridhi Ganeriwalla, the Founder of Little West Street, a luxury baby & kids' lifestyle brand, focused on bringing joy to everyday moments. Each piece is a labor of love, from the design to the way the fabric is loomed, dyed and stitched. Samridhi empowers women & skilled artisans in the process, and ensures they are happy, respected and paid well, because she believes that this infuses her products with good vibes! 

Samridhi, a computer engineering undergrad, began her career by developing corporate strategies for several large and small companies, after having completed her MBA in the US. She lived in Singapore and New Delhi before settling in New York City where she got married and had her two kids. When she became a mom and started shopping for her newborn, she realized there was a huge gap in the market in terms of high quality, both in the designs and the fabrics. Coming from a family who was in manufacturing and textile sourcing, she was able to discern more than most, and although she fought against being in the “family business,” she realized this was a way to not only get to stay home with her son but to fill a gap in the market.

She began to make designs that were meant to be playful and cute, and that her son would identify with at each age. The quality of each product is very high end and she uses only the most natural fabrics. She had no choice but to find a way to make this new business work because she couldn’t comprehend going back to her corporate job, working crazy hours, traveling the globe, all with a baby at home. Some key tips she has for new brands trying to make it that worked for her included:

  • Marketing and Sales: These are your engines for growth. Great companies with great products actually don't take off if the marketing and sales plans are not tight.
  • Photos: When you are selling something online, the images you post are the only interaction that most customers have with your product. These pictures establish your brand and your aesthetic so make sure that they're high quality and really captures the energy and story behind your brand.
  • Merge what you envision your product to be and what your target market is looking for: Sometimes it's not all about you like. Samridhi talks about how she even has some designs on her site she's not thrilled about but her customers love them.
  • PR/Branding: it is super important for a new brand to find a way to get their name out there through media and PR. It gives you credibility and helps spread the word. IG and Facebook are must-haves and not even something to consider not doing.
  • Customer Service: customers have options now and you want to differentiate with excellent customer service.
  • Customer Experience: having a story and a high touch connection with customers is critical

One of the key foundations of Little West Street is the idea of giving back to the community. Samridhi is looking to do her part in ending child hunger. She has tied this mission to her company goals. When she started, she committed to providing 3 months worth of nutritious meals to children in a village in Delhi. This year she is committing a full 12 months. She reminds other entrepreneurs that you don’t need to “make it” to give back. Anyone can give because every little bit makes an impact. She claims that the “secret to living is giving” and selfishly it makes her feel good to know she’s helping others. This overarching mission has also helped her get through the hard times. When she’s looking for motivation, knowing she’s making an impact helps keep her going. There is a bigger picture beyond the business and it fulfills her purpose in life.

If you’re looking for a unique baby gift, check out Little West Street at:

  • Littleweststreet.com
  • Or follow them on IG: @littlewestst

Share this episode with someone you think could benefit from what we cover! Keep hustling fellow brand owners.

Looking to launch a fashion brand?

  • Email us at info@suuchi.com and our team of experts with guide you through the process!
  • Explore our website - suuchi.com - to learn more about our solutions, technology, and capabilities.
The Suuchi Podcast Bonus Episode | Foundations to Building a Brand

The Suuchi Podcast Bonus Episode | Foundations to Building a Brand

October 1, 2019

On today's episode, Emanuel talks to you guys directly about a wide array of topics that you need to be thinking about when launching a brand. This is a great piece for those of you that are still in the early stages of your brand journey or you're a 9-to-5 employee that wants to ultimately build your own product-based company. This episode was made purely out of our passion to provide as much value as possible to you emerging brands!

This episode includes the following topics:

  • Figuring out your passion
  • Figuring out how you can make an impact with your passion
  • Figuring out how you can create a product, sell it, and use part of those proceeds to take action on that passion-driven impact that you want to make
  • Figuring out how to tell your brand story and get the word out about the impact you want to make
  • Making a positive impact on a community, the environment, or even at the customer-level with your brand
  • Building your community pre-launch
  • Registering your trademark with the USPTO & ensuring you're not infringing on another company using that name
  • Online, brick-n-mortar, or wholesale?
  • Fulfilling customer orders
  • Building your e-commerce site
  • Working with omnichannels
  • Marketing your business
  • and more!

We hope that this bonus episode helps you get a better understanding of the things you need to start learning when it comes to launching a brand. There are a lot of moving parts in any business and our goal is to make the brand experience as streamlined as possible. We want to continue to empower you guys with great insight, stories, and discussions that better prepare you as you enter the market and grow your brand.

Share this episode with someone that you know needs some guidance along the way.

Keep crushing it and take action on your dreams.

Get in touch:

Don't hesitate to reach out if you have any questions! Email us at info@suuchi.com for design- or manufacturing-related questions. If you want to reach out to Emanuel directly, you can contact him at emercapidez@suuchi.com. We're happy to help in any way we can.

The Suuchi Podcast #052 - A Mistake Is Never a Failure, If You Learn From It | Jolie Gotique

The Suuchi Podcast #052 - A Mistake Is Never a Failure, If You Learn From It | Jolie Gotique

September 23, 2019

On today's episode, Irina interviews Penny Goffman, the owner and founder of Jolie Gotique, a modern boutique on wheels that literally comes to you for a unique styling and buying experience. They host pop-ups at private events, parties, clubs, school, businesses, and even fundraisers. Penny started her career in the finance world, then became a teacher, and through the massive amount of styling requests from her students' moms, she decided to launch her own business.

This episode is perfect for those of you that are in a profession you know that long-term isn't where you ultimately want to end up at. You may also be thinking about launching your own company, and you're just trying to find the inspiration to take that leap of faith. Taking risks in life can be scary and you might even fail at times, but knowing that you went out there and gave it your best and being able to learn from that failure is a huge win...even if you don't see it at the time. 

Some of the topics that covered throughout this episode are:

  • Trying new career paths when you're getting started in the professional world
  • Finding inspiration for launching your own business
  • The power of word-of-mouth marketing
  • Building a business based on solving a problem
  • Expanding your suite of services/products and creating new customer experiences
  • Managing with stress and staying motivated
  • Making your failures a win, even if it doesn't feel like one
  • Learning how to say "no" more often
  • Delegating and not micro-managing your employees
  • Marketing and having a consistent brand voice throughout your website, blog, and social channels
  • Collaborating with other brands and influencers

Want to watch the episode instead? Find it on YouTube!

We hope that you enjoy today's episode and that it inspires you to take action on your dreams! Regardless of what past experience you have or what life circumstances you may be facing, find a way to believe in yourself and slowly, but surely, you'll begin to take steps that will attract all of the resources and people necessary in order to build that dream brand. It's the power of positive thinking, combined with action that will take you to the next level in your life and business.

Share this episode with someone you think could benefit from what we cover! Keep hustling fellow brand owners.

Looking to launch a fashion brand?

  • Email us at info@suuchi.com and our team of experts with guide you through the process!
  • Explore our website - suuchi.com - to learn more about our solutions, technology, and capabilities.
The Suuchi Podcast #051 - If You Build It, They Will Not Come | From Failure to Generating Millions (Founder of Sourcing Journal)

The Suuchi Podcast #051 - If You Build It, They Will Not Come | From Failure to Generating Millions (Founder of Sourcing Journal)

September 15, 2019

On today's episode, Emanuel interviews Sourcing Journal's Founder & President, Edward Hertzman, to uncover how he built the leading B2B publication for supply chain executives and entrepreneurs in apparel, textiles, and footwear industries. Hertzman's success didn't come easy - it came from a combination of learning from his mistakes and massive amounts of hard work and focus. This is an important episode for entrepreneurs to listen to because there are many important life lessons that you will be able to implement into your own life and business.

In this episode, we cover the story behind "If You Build It, They Will Not Come", where Eddie raised capital at 21 years old and launched his first venture, which ultimately failed. How the key lessons that he learned from his first venture set him up to succeed the second time around when he launched Sourcing Journal. We also discuss how he managed to have a full-time job while growing his startup (for 3 years) to the point where he was making nearly $700,000 out of his NYC apartment bedroom before leaving his 9-to-5 job. 

A few other key topics that we cover that will add tremendous value to you are:

  • The work ethic needed to build a successful company
  • Diversifying your revenue sources to make your business stronger
  • Earn-outs: What they are and the importance behind them
  • Ways to retain more equity in your business
  • Finding your passion in life

Want to watch the episode instead? Find it on YouTube!

We hope that you enjoy today's episode and that it inspires you to take immediate action on your dreams. If you're building a fashion brand, then check out Sourcing Journal to stay up-to-date with what's going on in the industry! There are over 60,000 executives and hundreds of thousands of people actively reading this publication to be in-the-know, so do yourself a favor and check it out!

If you want to reach out to Eddie directly, you can find him on LinkedIn or email him at ehertzman@sourcingjournal.com.

Looking to launch a fashion brand?

  • Email us at info@suuchi.com and our team of experts with guide you through the process!
  • Explore our website - suuchi.com - to learn more about our solutions, technology, and capabilities.
The Suuchi Podcast #050 - Chat with Ronita Kalra [As Seen On Bravo’s “Million Dollar Listing New York”]

The Suuchi Podcast #050 - Chat with Ronita Kalra [As Seen On Bravo’s “Million Dollar Listing New York”]

September 8, 2019

On today's episode, Irina interviews Ronita Kalra, a leading real estate broker in New York City that's been featured on Bravo's hit-show, Million Dollar Listing New York. Ronita's success is a result of her believing in herself, putting in the hard work even when doing the tasks that nobody wants to do, and persevering through life's continuous challenges.

In this episode, you will learn how when you truly set your mind to achieving something and by surrounding yourself in an environment that will not only challenge you, but will inspire you, anything is possible. Ronita shares how positive-thinking, visualization, and just putting in the work has changed her life and it can have the same impact on you with whatever you want to achieve in life!

Building a business, whether it be a fashion brand, media company, or in this case, a real estate empire, is not easy. Nobody that achieves true success did it without a ridiculous amount of effort. Don't let the thought of having to put in many hours scare you away from taking action on your dreams. The only way dreams come true is by being able to do the things that the other 99% of people aren't willing to do.

We hope this episode inspires you to take action on your dreams!

If you're moving to the New York City area and are looking for a great real estate broker, contact Ronita's team to learn more:

Need help in launching a fashion brand?

Email us at info@suuchi.com & our team of experts with guide you through the process of what it takes to enter the world of fashion!

The Suuchi Podcast #049 - Chat with NYC’s Choice Fashion & Media on Building Your Team

The Suuchi Podcast #049 - Chat with NYC’s Choice Fashion & Media on Building Your Team

September 2, 2019

On today's episode, Irina interviews Marissa Klein (Founder & EVP), and Jamie Sztoser (Vice President) of Choice Fashion & Media, which is a full-service, NYC-based, staffing organization that connects talent with businesses for temporary, contract, and permanent positions. Whether you're just getting started with your business or you've been around for years, this episode will give you insight on their thought process and strategies to finding that much-needed talent for your organization.

These sisters are extremely passionate about working with small businesses because it's those early stages that are so critical to your company's success. Having a clear understanding between seeking talent to purely execute on a specific task or recruiting a team member that is also a cultural fit who can be a part of your organization for years to come is very important as you grow your business.

Building your team is one of the most exciting and also one of the most vulnerable experience you'll have when you're just starting out. You have to learn how to not only find the talent but also sell them on your vision so that they will follow you through the challenges that are to come.

So sit back, learn from these two experts, and hopefully by the end of this episode you've identified what your weaknesses are and how to approach finding talent to complement those weaknesses.

If you're looking for some guidance when it comes to building a team, you can learn more about Choice Fashion & Media here.

 

Need help in launching a fashion brand?

Email us at info@suuchi.com & our team of experts with guide you through the process of what it takes to enter the world of fashion!

The Suuchi Podcast #048 - Interview with ORCA Pacific CEO on Scaling Your Brand with Amazon

The Suuchi Podcast #048 - Interview with ORCA Pacific CEO on Scaling Your Brand with Amazon

August 25, 2019

On today's episode, Emanuel interviews John Ghiorso, the Founder & CEO of ORCA Pacific, a full-service Amazon agency that helps brands build and implement Amazon strategies to further grow their online presence and sales. This episode is packed with advice for entrepreneurs in order to successfully grow their expertise, teams, and businesses. Amazon is one of the world's largest search engines and finding ways to effectively sell your products on the platform can help scale your business at hyperspeed ... if done properly!

We hope this episode inspires you to take action on your brand! If you're looking for guidance on navigating the Amazon platform, feel free to contact ORCA Pacific to learn more.

You can reach out to John directly via LinkedIn: https://www.linkedin.com/in/johnlouisghiorso/

 

Need help launching?

Email us at info@suuchi.com & our team of experts with guide you through the process

The Suuchi Podcast #047 - Interview with Joanna Lovering on Launching Your Own Business

The Suuchi Podcast #047 - Interview with Joanna Lovering on Launching Your Own Business

August 18, 2019

On today's episode, Irina interviews Joanna Lovering, the Founder of Copper + Rise about how she went from working in corporate America to being the #1 fashion stylist for a fashion startup, Share Some Style, to taking the leap of faith to launch her own startup. 

This episode is perfect for those of you that are wanting to take that leap but just aren’t sure how to go about it. Joanna is truly passionate about what she does and she opens up about her approaches to growing the business, marketing her services, and the struggles she faces as a business owner.

We hope that this episode helps you take that next step into launching your own brand! Let us know your favorite part of this episode so we can continue to produce better content to further empower you all.

Need help launching a brand?

Email us at info@suuchi.com & our team of experts with guide you through the process

The Suuchi Podcast #046 - Interview with eCommerce Expert, Martin Ochwat (7-Figure eCom Business)

The Suuchi Podcast #046 - Interview with eCommerce Expert, Martin Ochwat (7-Figure eCom Business)

August 11, 2019

On today's episode, Emanuel interviews Martin Ochwat, a lifestyle design entrepreneur, to uncover how he went from managing a $100M marketing budget in Silicon Valley to traveling the world for the past two years to uncovering a fundamental problem around the world that inspired his new business venture. This episode is perfect for early-stage brands since Martin expands on his marketing experience and how to incorporate his tactics into your own business.

We hope that this episode provides you with insight on approaches to marketing your brand, testing new products, and creating your dream brand and lifestyle. Keep crushing it, fellow brand owners!

Let us know your favorite part of this episode so we can continue to produce better content to further empower you all!

--- More on Martin:

  • Founder of 7-figure eCommerce businesses and advisor to marketing leaders scaling their businesses.
  • As a former data-driven marketer at Machine Zone, I helped manage and automate a $100 million annual Facebook ad budget. From this work, I now hold a patent in predictive modeling related to ad buying.
  • After quitting my job in 2017, I visited 30 countries in 2 years.
  • Currently working on a new zero-waste eCommerce company and enjoy helping people in all aspects of digital marketing & eCommerce.

I’m always open to connecting with founders, marketing leaders, & like-minded people - reach out via LinkedIn or email martinochwat1@gmail.com.

Check out my new blog for the latest trends in digital marketing & eCommerce: http://martinochwat.com/

--- Need help launching?

  • Email us at info@suuchi.com & our team of experts with guide you through the process
The Suuchi Podcast #045 - Interview with NYC’s Luminary Founder, Cate Luzio

The Suuchi Podcast #045 - Interview with NYC’s Luminary Founder, Cate Luzio

August 4, 2019

On today's episode, Irina interviews the Founder and CEO of the Luminary, Cate Luzio, to learn how she went from having a successful career in banking to launching a platform to empower professional women on one of NYC's busiest streets. The Luminary is the premier collaboration hub in NYC for women who are passionate about professional development and expanding their networks.

We hope you enjoy their discussion and that it sparks new ideas or gives you the courage to take that next step forward towards developing your ideal lifestyle and business.

Let us know your favorite part of this episode so we can continue to produce better content to further empower you all!

--- Social Media Links: