The Suuchi Podcast
From Capitol Hill to Leading an $86B Industry at FDRA - Matt Priest | Suuchi Podcast #079

From Capitol Hill to Leading an $86B Industry at FDRA - Matt Priest | Suuchi Podcast #079

April 3, 2020

On this episode of the Suuchi Podcast, Emanuel interviews Matt Priest, the President & CEO of the United States' leading trade association in the footwear industry, the FDRA, or the Footwear Distributors & Retailers of America. Matt brings great insight into what's going on in the industry and sheds light on how trade groups work with brands and retailers to pass or repeal legislation in Washington D.C. that impacts retail and much more!

We discuss a variety of topics on this talk that we truly believe will add value to the end-listener! These topics include the following:

  • What is the FDRA and what do they do?
  • What major brands and retailers are doing during this time
  • Brands pivoting to PPE to fight in this war
  • The impact that tariffs and duties have on brands and consumers
  • Digitizing the supply chain
  • Consumer behavior changes
  • Legislation, primarily the $2 trillion stimulus package
  • How he went from a late start in Capitol Hill to becoming CEO at the age of 31 & becoming the 3rd CEO since FDRA's inception in 1944

We hope you guys enjoy today's episode and that you can learn from Matt's expertise and story. Let's continue to grow our brands, impact our customers, and reach that next level in your business... even during these challenging times. 

Stay safe, and we'll see you next time! #socialdistancing

To learn more about Matt, his podcast, and FDRA, please see below:

Here are the recommended Shoe-In Show interviews that Matt suggested during the interview:

  • Dick Johnson | Chairman, President, & CEO of Foot Locker, Inc.: https://shoeinshow.com/tag/dick-johnson/
  • David Kahan | CEO of Birkenstock Americas: https://shoeinshow.com/tag/david-kahan/
  • Matt Rubel | Chairman Consumer at MidOcean Partners Private Equity: https://shoeinshow.com/tag/matt-rubel/

Looking to launch a brand or digitize your supply chain?

  • Email us at hello@suuchi.com and our team of experts with guide you through our process.
  • Explore Suuchi Inc. to learn more about our solutions, technology, and capabilities.
Now is Not the Time to Stop - Stephen Rector | Suuchi COVID-19 Coverage

Now is Not the Time to Stop - Stephen Rector | Suuchi COVID-19 Coverage

April 1, 2020

On this special edition of the Suuchi Podcast, Irina sits down with Stephen Rector, Global Retail Consultant and CEO of Bakertown Consulting. Stephen focuses his comments on what brands can do during this time of crisis. The key point that he emphasizes throughout the discussion is that this is not the time to pause. Brands need to use this time to strengthen their online presence, customer experience and digitize by implementing necessary technology. Once this pandemic is behind us, having a strong tech stack to help manage the supply chain and an effective customer experience strategy will be differentiators among competitors. The world around us will change at record speeds in terms of how consumers purchase goods. Brands and retailers need to be prepared to service their customer base accordingly and working on that strategy now is what will set them up for success.

 

Looking to launch a fashion brand?

  • Email us at hello@suuchi.com and our team of experts with guide you through the process!
  • Explore Suuchi Inc. to learn more about our solutions, technology, and capabilities.
Analysis, Planning, & a Go-To-Market Strategy | Suuchi Podcast #078

Analysis, Planning, & a Go-To-Market Strategy | Suuchi Podcast #078

March 27, 2020

In this episode, which we want to point out that this is part 2 of our talk with Stephen Rector, a former executive at Macy's and rue21 and now President of Bakertown Consulting, we sit down with Stephen to discuss key business strategies that brands must have in place when they want to enter the market, execute on what's important that will drive results, and truly scale their businesses. This talk includes the following topics:

  • Brand Analysis: Initiating this to understand where your brand currently stands, who your competitors are, and more
  • Strategic Business Planning: Developing your brand vision, SWOT analysis, P&L / Expense planning, and inventory optimization
  • Go-To-Market Strategy: Understanding what path your brand want to take as you enter the market or expand into a new category

There are always new things that you can learn along your journey as an entrepreneur so we hope that you enjoy the interview and that it brings new ideas for your business! Also, stay safe during these crazy times and do your part by #socialdistancing from others.

To learn more about Bakertown Consulting, visit their website at https://www.bakertownconsulting.com

Looking to launch a fashion brand?

  • Email us at hello@suuchi.com and our team of experts with guide you through the process!
  • Explore Suuchi Inc. to learn more about our solutions, technology, and capabilities.
BONUS EPISODE: Marketing Strategies During COVID-19 - Lizzie Sessa

BONUS EPISODE: Marketing Strategies During COVID-19 - Lizzie Sessa

March 25, 2020

On a bonus episode of "The Suuchi Podcast", Irina chats with our Sr. Manager of Content & Product Marketing, Lizzie Sessa, to discuss how fashion brands & retailers can build impactful marketing strategies during the COVID-19 pandemic. The two discuss:

  • Giving back to the community
  • Establishing causes to support
  • How to connect with your end-consumer
  • Optimizing your online presence

Listen to our previous talk with Lizzie: https://suuchid.podbean.com/e/talking...

 

Looking to launch a fashion brand? Email us at hello@suuchi.com and our team of experts with guide you through the process! Explore Suuchi Inc. to learn more about our solutions, technology, and capabilities.

Support Each Other - See Rose Go | Suuchi Podcast #077

Support Each Other - See Rose Go | Suuchi Podcast #077

March 19, 2020

On today's episode, we have the co-founders of See ROSE Go, Erin Cavanaugh & Yi Zhou. See ROSE Go is a premier fashion brand for women who wear size 14-24. Erin and Yi discuss how they leveraged their backgrounds with some of the top apparel companies to create a line that catered to a niche market. 

 

As a design-led company, Erin and Yi wanted to create a brand that catered to women who were looking for high-quality and trendy pieces that would be timeless. They chose their brand name as a rallying cry to women across the globe to inspire them to go after what they wanted and to feel confident in everything that they do.

 

Looking to launch a fashion brand?

  • Email us at hello@suuchi.com and our team of experts with guide you through the process!
  • Explore Suuchi Inc. to learn more about our solutions, technology, and capabilities.
Suuchi’s Message Around Coronavirus | Suuchi Podcast Bonus Episode

Suuchi’s Message Around Coronavirus | Suuchi Podcast Bonus Episode

March 12, 2020

Hey everyone, today's episode is not your typical interview. In this segment, Emanuel sits down with our Founder & CEO, Suuchi Ramesh, to talk about what we're doing to help our team, partners, and clients to mitigate risk throughout this pandemic. She also goes into what we do for those of you that aren't fully aware of what Suuchi Inc. does. How we solve issues like this with our platform.

We've been fortunate with the location of our supply chain being in the Western Hemisphere, but we're prepared to go through this with you, create that much needed digital supply chain that will help when not if, this happens again.

The email to get in touch with our team is hello@suuchi.com and we're ready to bring your supply chain closer to home! Stay safe and tune in next week for a full episode!

WEBINAR: Learn how we're using technology to create a smarter supply chain in order to build a digital-first brand: https://webinar.suuchi.com/digital_first_brand

 

Building a Brand that Adds Value - Michelle Muller | Suuchi Podcast #076

Building a Brand that Adds Value - Michelle Muller | Suuchi Podcast #076

March 5, 2020

On today’s episode, Irina interviews Michelle Muller, the Co-Founder and CXO (Chief Experience Officer) at Little Spoon, a venture-backed, DTC child nutrition brand that’s growing very fast and impacting the lives of many parents around the nation. This interview shows how a company idea can spark at any time and how it’s up to you to take action to make it happen.

Michelle moved to New York City at 21 years old and landed a job in the real estate industry. During her time in real estate, she started her family, which by the time she had her second child and would spend hours upon hours each weekend making homemade baby formula, the idea sparked to create something that would give her back that time. This was the beginning stages of Little Spoon!

Throughout this interview, we learn about how she took that idea, started a hyperlocal startup, found co-founders, raised capital, and has continued to scale the company at a rapid rate. During their first year alone, they sold over 1 million units of their branded products!

Yes, we understand that this episode isn’t about fashion, but learning how an entrepreneur took an idea, took massive amounts of action, and built a company that challenged an industry that hasn't changed in decades is something that we, as entrepreneurs, can learn valuable lessons from. With that said, we hope that you enjoy today’s interview and that it sparks new ideas or reassures you that you can turn your ideas into reality.

Looking to launch a fashion brand?

  • Email us at info@suuchi.com and our team of experts with guide you through the process!
  • Explore Suuchi Inc. to learn more about our solutions, technology, and capabilities.
8 Mental Habits of Highly Successful People - Jay Menez | Suuchi Podcast #075

8 Mental Habits of Highly Successful People - Jay Menez | Suuchi Podcast #075

February 27, 2020

On today's episode, Emanuel sits down with Jay Menez, a serial entrepreneur, speaker, personal development coach, and author of the international bestseller, Spark, The 8 Mental Habits of Highly Successful People. This talk is jam-packed with great stories of how Jay went from starting his career as a police officer to Wall Street, to crushing it in real estate, and now being a filmmaker and TV host in Hollywood. His path has been filled with ups and downs, but his determination and pursuit to understanding the mind has allowed him to achieve great success throughout his career.

Although this episode isn't focused on fashion brands, any professional or entrepreneur in this industry must have the mental fortitude to overcome the challenges that will meet them in this competitive landscape. Regardless of what your career and/or industry is, this episode has tactical advice that you can apply directly into your professional and personal life to reach that next level of whatever your version of success is.

We definitely nerd out on his book, Spark, and we dissect several of the chapters to understand how you, the listener, can apply that trait into your life! Get ready for an awesome interview and I hope you learn something that you actually apply into your life.

To learn more about Jay and his book, see below:

Looking to launch a fashion brand?

  • Email us at info@suuchi.com and our team of experts with guide you through the process!
  • Explore Suuchi Inc. to learn more about our solutions, technology, and capabilities.
Listening Is Key For Business - Cathy Murphy | Suuchi Podcast #074

Listening Is Key For Business - Cathy Murphy | Suuchi Podcast #074

February 20, 2020

On today's episode, Irina sits down with Cathy Murphy, CEO & Co-Founder of Venus Media Group. Before starting Venus in 2017, she spent 20 years working at large media companies like Facebook, Instagram, Pandora and CBS. She was able to gain a ton of insight into the social media space and culture and experience a lot of personal growth and self-knowledge that helped shape her into the CEO she is today.

The turning point in her life when she decided she wanted to become an entrepreneur was around when she turned 40. In addition to vocalizing her dream of having an ad agency to her friends and family, certain traumatic events also helped accelerate her career path. At that point, Cathy was working all hours - even on vacation, she was getting up at 5 to try to get some hours in before her daughter work up. She was burning out and then ended up having a severe ear infection where she lost hearing in one ear for 4 months. She was on disability from Facebook and had this revelation that she couldn't continue like this anymore. She was destroying her health and working around the clock. Venus Media was born shortly thereafter...

Cathy met her co-founder, Sylvia, through a common connection. Cathy always liked working on a team so having a partner in this venture was important to her. Before even starting they had very candid conversations about their finances, likes/dislikes, roles/responsibilities, etc. This is what helped cement their relationship and confirm their partnership in the business.

Cathy's advice is to always listen when you set out to become an entrepreneur. Listen to potential clients, your family, friends, and don't be afraid to take advice from everyone and evaluate what could work for you. In terms of advertising tips, Cathy finds that her #1 tool to get new clients is LinkedIn. When she puts out personalized content that is meaningful it gets more connection from her contacts. She also advises that more content is better than less, so don't wait to get the perfect, most curated post. Just post!

Lastly, regarding paid social media, unless you have a minimum of $7-$10K per month, it's not going to be impactful and you're better off going to a networking event that will have more of an immediate impact on your business. All advertising is about reach and frequency - the right people, the right time, the right message, the right number of times - In order to get that level of effectiveness, it'll cost money. Cathy's advice to new businesses is to save some money before starting a social media campaign. Understand the difference between organic and paid social. It's not about getting likes and followers - it's about targeting the right audience of people who can and want to buy your product or services.

To find out more, check out Venus' website: https://venusmediagroup.com/

Looking to launch a fashion brand?

  • Email us at info@suuchi.com and our team of experts with guide you through the process!
  • Explore Suuchi Inc. to learn more about our solutions, technology, and capabilities.
Magazine Editor to Mompreneur - Jasmine Snow | Suuchi Podcast #073

Magazine Editor to Mompreneur - Jasmine Snow | Suuchi Podcast #073

February 6, 2020

On today's episode, Irina sits down with Jasmine Snow, a fashion expert and blogger who also created her own brand called "The black bib." In addition to being the name of her blog, it is also a trendy black leather bib for kids she created. It's the baby of equivalent of a staple black leather jacket. Jasmine started her career in magazines and was an editor at Seventeen Magazine right out of school. Being that it was a small team, she ended up taking on a lot of responsibilities and was able to learn a lot from it. By the time she left, she had a grand resume of things that she could do but all at one company. She wanted to experience different areas of the fashion industry, so she decided to go in house to a brand and worked for Tommy Hilfiger. She quickly realized this wasn't for her and decided she needed something different. This came at a time when she had her first child. Her life changed dramatically and she came to some realizations - the way she was shopping for her daughter was similar to what she did for herself - she was looking for personalized, custom items that matched her style and aesthetic. She started toying with the idea of making something on her own. Nothing came of it until a colleague from Seventeen reached out to her and helped push her to just go for it. She always found it hard to find items in black for a baby and she came up with the idea of the black leather bib. She wanted it to be the go-to item for a trendy parent who wanted a fashion forward look for her baby. In addition to the product, she wanted to create a brand and platform for herself. She spent a year creating content for her site, which includes great information on lifestyle, motherhood and style, in addition to being the place where you can purchase the black leather bib! Entrepreneurship wasn't easy for Jasmine. She had to learn a ton of new skills to get up and running and it took up almost all the limited free time she had in addition to being a mom and wife. One of the tips she found that helped her manage her time was setting time limits for all items on her to-do list. She then timed herself and almost made it like a game to beat the time allocated. What we can expect to see from Jasmine in the future is potential partnerships with products she curates and a more steady gig with a network to do more onscreen appearances. Check out Jasmine's blog site and the black leather bib at: https://www.theblackbib.com/ IG: @theblackbib