The Suuchi Podcast
Harassed Employee to Artist & Brand Owner - Jumper Maybach | Suuchi Podcast #068

Harassed Employee to Artist & Brand Owner - Jumper Maybach | Suuchi Podcast #068

January 16, 2020

On today's episode, Emanuel sits down with Ben Workman, also known as Jumper Maybach, the founder and mastermind behind the brand and art gallery, Jumper Maybach. We uncover the Jumper story and how he went from feeling trapped and discriminated against, to becoming a talented artist and now a brand owner.

Ben discusses how his hardships helped teach him that every challenge provides you with a set of new doors that lead to new opportunities. Through his brand, he has been able to spread his message to end hate, bullying, and intolerance through his artwork and how his apparel & accessories line. Despite all that he has been through, Ben educates our audience on why they should take the risks to spread the positive messages they believe in because it will help not only change their life but hundreds of other lives in the process.

Ben also shares his story of searching for an apparel manufacturer and his struggle to find one partner to assist with his entire product line and not just one item at a time. This is when he found Suuchi and our extensive network to help him scale his line through our network of factories and how the Suuchi GRID has completely transformed the production process for his brand.

We hope you enjoy today's talk and are inspired to take the risk to walk through all of the open doors in your life! If you want to learn more about Jumper's story visit https://www.jumpermaybach.com/thejumpermaybachstory

Looking to launch a fashion brand?

  • Email us at info@suuchi.com and our team of experts with guide you through the process!
  • Explore Suuchi Inc. to learn more about our solutions, technology, and capabilities.
  • https://www.suuchi.com
Eight Thousand Miles - Shweyta Mudgal | Suuchi Podcast #067

Eight Thousand Miles - Shweyta Mudgal | Suuchi Podcast #067

January 14, 2020

On today’s episode, Irina sits down with Shweyta Mudgal, the Founder and Design Director at Eight Thousand Miles, to learn her more about her brand and her path from being an architect to a fashion designer. Shweyta’s brand is a D2C sustainable and ethically produced lifestyle collection for children and adults. Throughout this talk, we learn how she identified her passion and took action to build her brand.

Shweyta moved to the United States in her mid-20s to get her masters in architecture. Living in Los Angeles, she quickly realized that she needed to be in a much more condensed city-like location since she was accustomed to the hustle-and-bustle of Mumbai, India. This led her to move to New York City immediately after graduating with her masters.

She moved her way up within her architecture career up until the 2008 recession, which led to her to losing her job and caused her to reflect on what she ultimately wanted to do in life. These moments of reflection reminded her how much she enjoyed making her own clothes when she was a young girl back in India. Throughout this exploratory period, she worked contract jobs, lived in various countries (USA, Singapore, and India), and experienced new cultures throughout her travels.

Having a daughter at this point, being heavily inspired by the different cultures, and having the desire to make unique articles of clothing, she began creating pieces for her daughter. This led to developing a capsule collection with 40 different types of prints. While in India, she showcased her styles at a show and sold 75% of her products. This was an eye opener for her! She realized that she was onto something, so she launched Eight Thousand Miles, which is the exact distance between New York City and Mumbai, India.

We hope you enjoy today’s talk and if you want to learn more about Shweyta and/or Eight Thousand Miles, check out her site here!

Looking to launch a fashion brand?

  • Email us at info@suuchi.com and our team of experts with guide you through the process!
  • Explore Suuchi Inc. to learn more about our solutions, technology, and capabilities.
  • https://www.suuchi.com
If You Want To Work For Yourself, Do It Now - Liz Teich | Suuchi Podcast #066

If You Want To Work For Yourself, Do It Now - Liz Teich | Suuchi Podcast #066

January 7, 2020

On today’s episode, Irina sits down with Liz Teich, a stylist and blogger for the New York Stylist. She’s styled for retail brands like TJMAXX, Marshall’s, Land’s End, Michaels, and Puma. She’s also been on many morning shows, she’s been featured on Women’s Health and Glamour, and much more.

Liz was always interested in fashion but didn’t see a clear path to making money pursuing her passions. This led her to go into advertising, which throughout her time in that space, she realized she really enjoyed working with clients that were stylists. She really enjoyed creating a story through wardrobe and fashion. That’s where her passion always lied and it made for a natural progression to go back towards her passion in fashion.  

 Throughout this talk, they cover some of the following topics:

  • How she overcame all of the challenges in making a switch career
  • How to align your passion to become good at something new that you’re starting
  • Working for FREE to get experience
  • Find mentors along the way
  • How to get your products showcased by influencers, stylists, etc.
  • Managing your business as a parent
  • Things that fashion stylists look for when helping clients
  • Whitespaces in the industry for trending fashion styles
  • Tools to market your brand

We hope you enjoyed today's episode and if you want to learn more about Liz, check out @THENEWYORKSTYLIST.

Looking to launch a fashion brand?

  • Email us at info@suuchi.com and our team of experts with guide you through the process!
  • Explore Suuchi Inc. to learn more about our solutions, technology, and capabilities.
  • https://www.suuchi.com
The Suuchi GRID - Andrew McKenna (VP of Product) | Suuchi Podcast #065

The Suuchi GRID - Andrew McKenna (VP of Product) | Suuchi Podcast #065

January 3, 2020

On today’s episode, Irina and Emanuel sit down with our VP of Product, Andrew McKenna, who heads up the product side of our tech platform, the Suuchi GRID. Andrew comes with a wealth of experience in the fintech space, where he took previously antiquated processes, digitized them, and helped his teams generate new sources of revenue and data. This talk is meant to share with you areas that you can implement tech for your brand that will help you succeed in the years to come! Especially in this digital era that we live in.

Throughout this talk, we cover some of the following topics:

  • What exactly is the Suuchi GRID?
  • Realworld use cases of the Suuchi GRID for:
    • Manufacturers
    • Retailers
    • Large brands
    • And emerging brands
  • The growing network and how brands can leverage it
  • User journeys
  • And more!

We hope you enjoyed today's episode and if you want to learn more about the Suuchi GRID and our process, please visit https://webinar.suuchi.com/digital_first_brand and become a DIGITAL-FIRST BRAND!

Looking to launch a fashion brand?

  • Email us at info@suuchi.com and our team of experts with guide you through the process!
  • Explore Suuchi Inc. to learn more about our solutions, technology, and capabilities.
  • https://www.suuchi.com
Launching a Brand Out of a Need - Darlene Campbell | Suuchi Podcast #064

Launching a Brand Out of a Need - Darlene Campbell | Suuchi Podcast #064

December 26, 2019

On today's interview, Irina sits down with Darlene Campbell, the Founder of Campbell & Kate, a women's brand that's perfect for the conservative woman. Throughout this talk, Irina uncovers how Darlene went from being a corporate attorney to launching her own lifestyle brand. The challenges she's faced and more.

Enjoy the interview!

Looking to launch a fashion brand?

  • Email us at info@suuchi.com and our team of experts with guide you through the process!
  • Explore Suuchi Inc. to learn more about our solutions, technology, and capabilities. ----- https://www.suuchi.com
Challenges & Solutions for 2020 - Stephen Rector | Suuchi Podcast #063

Challenges & Solutions for 2020 - Stephen Rector | Suuchi Podcast #063

December 23, 2019

On today's episode, Emanuel and Irina sit down with Stephen Rector, President of Bakertown Consulting, former VP at Macy's and Head of Merchandising at rue21, to discuss different challenges that brands and retailers face in today's competitive landscape. Stephen has 20+ years of experience in retail, which includes brick-n-mortar, e-commerce, merchandising, and much more. Bakertown helps startups, legacy brands, retailers, and brand management firms strategize in order to reach the right customer. This includes services such as a full brand analysis, strategic business planning, and a go-to-market strategy.

This talk is only a portion of the full Suuchi+Bakertown discussion that will come out in early January 2020, so stay tuned for that! Throughout our chat with Stephen, we discuss the following topics:

  • What do you see as some of the biggest challenges for brands/retailers that are traditionally brick-n-mortar that they face going forward?
  • BoF consumer shifts of flagship stores to pop-ups... is that something that can help a major retailer?
  • What other avenues do you see for digitally-native brands that have plateaued online and need to get to that next level?
  • How would a DTC brand actually connect with a company like Nordstrom?
  • How do you know if your brand should work with a major retailer?
  • What do brands normally come to Bakertown for help with?
  • What's the whitespace for DTC brands?
  • How major players, such as Ralph Lauren, have stayed true to their brand to build multi-billion-dollar brands?
  • With 10,000+ digitally-native brands in the market, how can brands differentiate themselves from their competitors?
  • What do you see as one of the biggest challenges that needs to get solved within the fashion industry, such as technology implementation?
  • Is the landscape of brand-owners changing?
  • How big of a focus should collaborations with social media influencers be for brands?

We hope you enjoyed today's episode and if you want to learn more about Bakertown Consulting and how they can positively impact your brand please visit https://www.bakertownconsulting.com

Looking to launch a fashion brand?

  • Email us at info@suuchi.com and our team of experts with guide you through the process!
  • Explore Suuchi Inc. to learn more about our solutions, technology, and capabilities.
  • https://www.suuchi.com
You Make Your Own Future & Life, So Just Live It - Shermin Lakha | Suuchi Podcast #062

You Make Your Own Future & Life, So Just Live It - Shermin Lakha | Suuchi Podcast #062

December 17, 2019

On today's episode, Irina interviews Shermin Lakha, Managing Attorney & CEO of LVLUP Legal, which is a modern-day law firm that specializes in giving clients in a unique, transparent and refreshing legal experience. Shermin came to New York City mainly because she always wanted to be surrounded by ambitious people. She worked for the Attorney Generals office, as well as Goldman Sachs and an international law firm in the city. Although she loved the work, she just didn't feel connected to her clients, which is when she decided to rewrite the rules and start her own legal practice.

LVLUP strives to help businesses, companies, entrepreneurs, and social media influencers make smart business decisions and "level up" to some of the big companies that they need to work with. There is a notion of traditional lawyers being expensive, disconnected and stuck in traditional, stodgy practices, which can be very intimidating to people. Shermin breaks down all those barriers and focuses on building relationships with her clients. She never charges for emails, phone conversations, or texts. She doesn't charge the big retainer fees that most law firms charge. She does everything on a flat fee basis which creates a level of transparency that doesn't really exist with most attorneys. She serves as a virtual legal team member for her clients and can work with anyone, anywhere. Through the use of Skype, zoom, texts, and emails, her clients can always feel connected.

The biggest challenge when making the jump from the corporate world to being an entrepreneur is the fear that financial comfort and stability will be threatened. But being her own boss is what motivates her. Shermin advises that if you're passionate about what you want to do and confident about what you want to do with it, money and success will follow because ultimately you're making your dreams come true.

She believes that taking chances is something you should always do. She believes in manifesting your goals. While discovering your passion, you might discover something about yourself during the process that makes it all worthwhile. You make your own future and life so just live it! Through her experience in working with small business owners, entrepreneurs and creatives, she has found that many tend to focus on their craft and not so much on the legal and business side. But it is critical to get your arms around that in order to make it and be successful.

In the future, she aims to make LVLUP a full-service firm that can provide outsourced services like HR, financial services, and accounting to her clients in a one-stop-shop. To learn more about LVLUP, visit: 

Looking to launch a fashion brand?

  • Email us at info@suuchi.com and our team of experts with guide you through the process!
  • Explore Suuchi Inc. to learn more about our solutions, technology, and capabilities.
  • https://www.suuchi.com

 

 

Talking to Thousands of Brands - Lizzie Sessa | Suuchi Podcast #061

Talking to Thousands of Brands - Lizzie Sessa | Suuchi Podcast #061

December 11, 2019

Hey, fellow brand owners! Thanks for joining us on today's episode, where we sit down with one of my favorite people and co-worker, Lizzie Sessa. Over the past 1+ year that Lizzie has been with us, she's personally spoken to thousands of emerging, mid-market, and enterprise brands in regards to design, production, and supply chain issues that they're experiencing. 

That said, this episode is meant to extract some of that knowledge and deliver it to you, the listener! In this talk, we cover the following topics:

  • Learnings at Suuchi
  • Timelines
  • Sourcing
  • Pricing / Business Model
  • Americas vs. Asia
  • Supply Chain
  • Fragmented Supply Chain
  • Connecting to Production Floor
  • Tips for Emerging Brands

We hope you enjoy today's talk and keep moving forward and building a digital-first brand.

Below you will find the link to our "Path to Building a Digital-First Brand" webinar where we showcase the 3 paths that you're able to take for your brand and how it's all housed within our platform.

LINK: https://webinar.suuchi.com/digital_first_brand

See you on the next episode!

 

 

Communication Is The Key To Collaboration - Jennifer Tsay (CEO of Shoott) | Suuchi Podcast #060

Communication Is The Key To Collaboration - Jennifer Tsay (CEO of Shoott) | Suuchi Podcast #060

December 3, 2019

On today’s episode, Irina interviews Jennifer Tsay, CEO and founder of Shoott, a female-run startup that celebrates diversity and seeks to make quality photography accessible to everyone. The company provides a free on-demand 30-minute photo session with a professional photographer and the photos are $15 each or less -- you pay for what you keep. This makes it much more affordable for people who want professional photos but don't want to pay astronomical prices.

Before starting Shoott, Jennifer was an investment banker. She felt that after doing that for a number of years, she just couldn't imagine doing this for her entire career. According to Jennifer, the hardest part about being an entrepreneur is finding the right people on your team internally but also externally who are worth your time. It’s so important to screen for the right people and protect the culture you’ve created.

Her team is all remote and that tends to be challenging. But communication is key so allocating responsibilities appropriately so you know exactly who the decision-makers are is critical. Jennifer is very goal-oriented. She sets goals that are doable and challenging yet not impossible so that she’s not demoralized if they’re never met. In lieu of having a mentor, she has looked online to find support and resources. She loves asking for help. She says that you never who can help you or who you can help, so it’s important to network and meet new people.

Jennifer tells Irina that one of the reasons she thinks businesses don’t succeed is because they don’t pay attention to what the market or clients are telling you as a business owner. It’s hard to hear sometimes but you need to listen to the feedback.

To learn more about Shoott, visit: 

Looking to launch a fashion brand?

  • Email us at info@suuchi.com and our team of experts with guide you through the process!
  • Explore Suuchi Inc. to learn more about our solutions, technology, and capabilities.
The Path to Building a Digital-First Brand - Emanuel Mercapidez | Suuchi Podcast *Bonus Episode*

The Path to Building a Digital-First Brand - Emanuel Mercapidez | Suuchi Podcast *Bonus Episode*

November 26, 2019

Hey fellow brand owners! Thanks for joining us on today's bonus episode where we dive deep into what Suuchi Inc. really does and what the opportunity for you is. Nothing in this episode will be a hard sell, it'll only be something that educates you on an opportunity, process, and strategy to develop, build, and scale a brand with a technology-first mindset and strategy.

---- LINK TO VIDEO BELOW ----

In today's talk, we cover the following topics:

  • Who we are
  • What we do
  • Why it's important to you (the brand/retailer)
  • How you can implement
  • Differences between custom development versus white label
  • How technology connects the entire process
  • The different paths to explore for your brand

With that said, enjoy the episode and if you are interested in watching this webinar so you get access to the visuals within the presentation, see the link below:

https://webinar.suuchi.com/digital_first_brand

Keep crushing it fellow hustlers! See you on the next episode.