The Suuchi Podcast
Communication Is The Key To Collaboration - Jennifer Tsay (CEO of Shoott) | Suuchi Podcast #060

Communication Is The Key To Collaboration - Jennifer Tsay (CEO of Shoott) | Suuchi Podcast #060

December 3, 2019

On today’s episode, Irina interviews Jennifer Tsay, CEO and founder of Shoott, a female-run startup that celebrates diversity and seeks to make quality photography accessible to everyone. The company provides a free on-demand 30-minute photo session with a professional photographer and the photos are $15 each or less -- you pay for what you keep. This makes it much more affordable for people who want professional photos but don't want to pay astronomical prices.

Before starting Shoott, Jennifer was an investment banker. She felt that after doing that for a number of years, she just couldn't imagine doing this for her entire career. According to Jennifer, the hardest part about being an entrepreneur is finding the right people on your team internally but also externally who are worth your time. It’s so important to screen for the right people and protect the culture you’ve created.

Her team is all remote and that tends to be challenging. But communication is key so allocating responsibilities appropriately so you know exactly who the decision-makers are is critical. Jennifer is very goal-oriented. She sets goals that are doable and challenging yet not impossible so that she’s not demoralized if they’re never met. In lieu of having a mentor, she has looked online to find support and resources. She loves asking for help. She says that you never who can help you or who you can help, so it’s important to network and meet new people.

Jennifer tells Irina that one of the reasons she thinks businesses don’t succeed is because they don’t pay attention to what the market or clients are telling you as a business owner. It’s hard to hear sometimes but you need to listen to the feedback.

To learn more about Shoott, visit: 

Looking to launch a fashion brand?

  • Email us at info@suuchi.com and our team of experts with guide you through the process!
  • Explore Suuchi Inc. to learn more about our solutions, technology, and capabilities.
The Path to Building a Digital-First Brand - Emanuel Mercapidez | Suuchi Podcast *Bonus Episode*

The Path to Building a Digital-First Brand - Emanuel Mercapidez | Suuchi Podcast *Bonus Episode*

November 26, 2019

Hey fellow brand owners! Thanks for joining us on today's bonus episode where we dive deep into what Suuchi Inc. really does and what the opportunity for you is. Nothing in this episode will be a hard sell, it'll only be something that educates you on an opportunity, process, and strategy to develop, build, and scale a brand with a technology-first mindset and strategy.

---- LINK TO VIDEO BELOW ----

In today's talk, we cover the following topics:

  • Who we are
  • What we do
  • Why it's important to you (the brand/retailer)
  • How you can implement
  • Differences between custom development versus white label
  • How technology connects the entire process
  • The different paths to explore for your brand

With that said, enjoy the episode and if you are interested in watching this webinar so you get access to the visuals within the presentation, see the link below:

https://webinar.suuchi.com/digital_first_brand

Keep crushing it fellow hustlers! See you on the next episode.

Your Vibe Attracts Your Tribe - Katya Libin (CEO of HeyMama) | Suuchi Podcast #059

Your Vibe Attracts Your Tribe - Katya Libin (CEO of HeyMama) | Suuchi Podcast #059

November 18, 2019

On today’s episode, Irina interviews Katya Libin, CEO, and Co-Founder of HeyMama. HeyMama is a strong, national community for mothers in business. They provide resources, a vetted network, and support women need to succeed at home and in the office. Katya held various roles in corporate America before she became a mom. At that point, she reevaluated her career path. She wanted to work in an environment that supported her as a mother and was engaging end exciting enough to provide her reasons for which to leave her child and work. She discusses how career paths tend to veer when there is a pivotal change like when you become a parent, particularly a mother. Corporate America doesn't do a good job of keeping moms in the workforce. Statistics show that 75% of mothers are excited to go back to work after maternity leave but 43% end up leaving their careers. HeyMama is also going into corporations to give them the resources they need to help support women as their needs and life demands change. 

Katya and her co-founder, Amir Kibbler, set out to create a community for moms to help them navigate this and so many other issues they face as businesswomen. She talks about the early stages of building this business and how she dealt with a lot of naysayers when they began. Not everyone is going to get your vision and not everyone is going to understand - and that’s ok. 

The network began as a free community but member applications were vetted (as they still are) to ensure they got the right kind of woman into the group. Through personal connections and word of mouth, this community has grown to over 2000 women nationally, including everyone from fashion designers to heads of major businesses and brands to entrepreneurs who demonstrate a collaborative spirit and understand the value of what this type of community can bring. 

Visit HeyMama's website to learn more about the brand, community, and get inspired to take action on your dreams!

Looking to launch a fashion brand?

Email us at info@suuchi.com and our team of experts with guide you through the process!

Explore Suuchi Inc. to learn more about our solutions, technology, and capabilities.

Planting 1 Billion Trees Through Fashion - Derrick Emsley (CEO of tentree) | Suuchi Podcast #058

Planting 1 Billion Trees Through Fashion - Derrick Emsley (CEO of tentree) | Suuchi Podcast #058

November 12, 2019

Okay, fellow brand-owners, on today's episode, I sit down with Derrick Emsley, the CEO and one of the co-founders of tentree, a sustainable clothing brand and now technology company that is challenging the way brands can drive change by getting the consumers to get involved in new meaningful ways. tentree sells clothing, but their purpose isn't to sell products... their true purpose and mission are to make an impact by planting trees. For every 1 product that a customer buys, they plant 10 trees. They even created a hardware component and software that allows them to track exactly where all of their trees are planted, which they then allow online customers to see how they're making an impact just by purchasing tentree's products.

They're currently at nearly 35 million trees planted all around the world, they've created jobs for people in other countries, and they aim to plant 1 BILLION trees by 2030 and you know what, I think they'll get their much sooner. Why? Because consumers are shifting away from companies that just sell products and they're focusing on experiences with new brands that empower them to a particular cause that benefits society and/or the environment. Customers want to belong and when they find brands like tentree - that are making an impact and are building a large community of people that care about the environment - they become brand ambassadors and advocates for that community, cause, and brand.

tentree even has Instagram's 4TH MOST POPULAR POST OF ALL-TIME, which created an experience where 15,000,000+ Instagram community members engaged with the post that resulted in millions of trees being planted!

There's something interesting about that... something that you should examine further because if you understand this, you can begin to build a strong foundation for a brand that will champion the impact you want to make and will have a stronger likelihood of succeeding in 2020 and beyond.

Dive into this episode to learn their story and take action on your dreams! Keep crushing it, fellow hustlers.

 

Looking to launch a fashion brand?

Email us at info@suuchi.com and our team of experts with guide you through the process!

Explore our website - suuchi.com - to learn more about our solutions, technology, and capabilities.

Trust & Adjust - Catherine Schuller | Suuchi Podcast #057

Trust & Adjust - Catherine Schuller | Suuchi Podcast #057

November 7, 2019

In today's episode, Irina sits down with Catherine Schuller, one of the first plus-size models in the fashion industry. Her absolutely fascinating life was shaped by her personal philosophy of always staying curious, including herself, and just showing up.

By adopting such a refreshingly open attitude to life, Cat has experienced situations that have enhanced her view on the world around her. From driving her boyfriend to NYC in her dad's car to get him into a band that eventually became Blondie, to being one of the first plus-size models, to marrying one of the original creators of Marvel Comics, to becoming an activist for diabetes and organizing runway shows during Fashion Week, Cat is a true example of a renaissance woman... and she does it all with tons of style and personality.

Focus on whatever you're passionate about, but just know that life will through you obstacles along the way that are really hidden opportunities. Every challenge that Cat faced along the way led her to take action on the things she was passionate about. Whether you're building a brand or trying to succeed at work, in your relationship, or whatever it is, you just have to trust that it'll all work out, put in the effort - show up - and adjust along the way.

We hope you enjoy the episode and keep crushing it, fellow hustlers.

---------------------------------------------------------

Looking to launch a fashion brand?

Email us at info@suuchi.com and our team of experts with guide you through the process!

Explore our website - suuchi.com - to learn more about our solutions, technology, and capabilities.

Making an Impact - Sam Krost | Suuchi Podcast #056

Making an Impact - Sam Krost | Suuchi Podcast #056

October 28, 2019

On today's episode, Emanuel sits down with Samuel Krost, the founder and CEO of Krost, a youth-inspired, sustainable luxury fashion brand that's looking to make a positive impact in the world. Making an impact can mean many things and the magnitude of said impact varies, but if you're launching or rebranding your brand/company, focus on ways that your products and/or mission contributes to a cause that you and your community are passionate about. This is one of the best ways to building a community of brand ambassadors that truly support and love your brand - especially with younger consumers! 

Sam is truly inspired by today's youth and how in-tune they are with what's really going on in the world. Whether it be pushing for gun control to stop the tragic mass shootings that occur or how large corporations are have caused great harm to the planet, today's youth is fighting to make the world a safer and better place to live in. He's committed to support and champion change with them by partnering with non-profit organizations that aim to truly make this world a better place today and for generations to come.

Throughout this talk, we cover important topics that brands should consider as they enter the market and scale their brands. Some of these topics include:

  • The inspiration behind the brand
  • Partnering with non-profits to make a greater impact
  • Building a brand that stands for something - taking a stand - and being authentic
  • How fashion is just the start for the brand
  • Creating multiple channels of distribution to build engagement and community
  • Learnings from previous ventures and jobs that prepared Sam to launch Krost
  • Making your mistakes a win by learning from them
  • Building your team, getting mentors in the industry, and finding investors
  • Creating a positive culture at your company that inspires your team members
  • The power of positive thinking
  • Challenges and learnings that he and his team have faced along the way

When it comes to building a brand or rebranding an existing or legacy brand, you really need to think about how you can build something that will stick and grow in 2020 and beyond. Whether you're introducing new products into the market or you're starting with pre-manufactured, white-label, styles, you need to consider the greater purpose of your brand's existence. Consumers are tuned in and they want to support brands that really stand for something and aim to make an impact. Understand your "why" guys!

 

We hope you enjoy the episode and keep crushing it, fellow hustlers.

---------------------------------------------------------

To learn more about Krost:

Site: Krost New York
Instagram: @krostnewyork

Looking to launch a fashion brand?

Email us at info@suuchi.com and our team of experts with guide you through the process!

Explore our website - suuchi.com - to learn more about our solutions, technology, and capabilities.

Common Sense Is Not So Common - Mariana Chambers | Suuchi Podcast #055

Common Sense Is Not So Common - Mariana Chambers | Suuchi Podcast #055

October 21, 2019
"Common sense is not so common" 
 
On today’s episode, Irina interviews Mariana Chambers, Founder and President of MRC Consulting, a New York-based creative agency for jewelry design, development, and production. The full-service group is dedicated to strengthening brands creatively and through strong market presence. 
 
Before Mariana was in the jewelry business, she actually started out her career teaching high school Italian and Spanish. It was the language skills she possessed that landed her a corporate job where she learned product development in both apparel and jewelry. Realizing that jewelry was her passion, she started working for brands like Marc Jacobs, Fallon Jewelry and Lulu Frost, where she really cultivated a wealth of knowledge to effectuate growth plans via design, sourcing and production. 
MRC Consulting started in 2011 out of a need for direct communication with the clients she wanted to work with versus the client she was beholden to in a corporate setting. 
 
Mariana speaks openly about her transition to entrepreneurship and advises the audience that although you're doing what you love, you need to realize that it also comes with things that you don't like to do. You're the CEO, the accountant, the secretary.. you do it all. 
 
She lives by the phrase "this too shall pass." You can overcome anything if you just think through the options of what you can change or how you can pivot to make something work. 
 
The best part about what she does ties back into her roots as a teacher. She loves training and teaching her team and feels energized when she sees their motivation and excitement when learning something new. 
 
One of the key lessons she learned in her career is that common sense is not so common. Everyone has different skill sets and experiences different things, so what might seem logical or "common knowledge" to you might not be how others think.
 
Mariana advises the new entrepreneur to just write things down. Seeing your ideas in black and white is helpful. But don't just focus on the positive. Think of the worst-case scenario and be honest with yourself about what you can and can't handle. Lastly, she tells the audience to just be scrappy when you're starting out. You don't need the perfect website or expensive marketing campaigns that could wipe you out before you even start. 
 
---------------------------------------------------------
 
If you want to reach out to Mariana, feel free to contact her at:
 
 
 
She can custom design your dream jewelry and make sure you have a piece that will live on for generations! 
 
Looking to launch a fashion brand?

Email us at info@suuchi.com and our team of experts with guide you through the process!

Explore our website - www.suuchi.com - to learn more about our solutions, technology, and capabilities.

Finding Your Passion In Life - Gui Ferreira | Suuchi Podcast #054

Finding Your Passion In Life - Gui Ferreira | Suuchi Podcast #054

October 16, 2019

On today's episode, Emanuel sits down with Gui Ferreira, the founder and CEO of Metal Kinetics, a fine-jewelry company that works with some of the biggest brands in the world. This episode is really about hard work, believing in yourself, and finding and pursuing your passion(s). Gui, an immigrant from Brazil, taught himself everything he needed to know about designing and making jewelry, moved to New York City and got a job in the industry where he worked his way through the ranks. After years of hard work and hoping he would become a partner at that company, he realized that dream was not going to come to fruition.

Instead of just accepting to work for someone else for the remainder of his career, Gui took matters into his own hands and decided he wanted to launch his own company to chase the ultimate freedom. This is where, early on, he was faced with a major dilemma that many startup founders deal with... LACK OF MONEY. Gui didn't have the money to start his own jewelry company, so he put himself in a vulnerable state and admitted to needing help. Funny thing is that he opened up to someone who had recently been a complete stranger to him, which led to Gui finding his seed investor and business partner who was truly passionate about beautifully made jewelry and believed in Gui's talents and love for the craft.

  • The lesson here is to be more open about sharing your ideas or dreams and being more open about needing help. When you share ideas that you're truly passionate about, you'll get better feedback, advice, and potential resources and/or partners along the way. So go out there and start talking about what you're wanting to do! Maybe you don't fully believe that you're going to do that, but when you start telling other people, you'll begin to believe it yourself.

Although this episode is in the jewelry space, fashion brands are always introducing different limited collections, which include jewelry-based products. This will help you understand how this industry works if your brand ever explores the possibility of introducing jewelry into the mix.

You'll also learn about the power of hard work and perseverance throughout this talk. Seeing how other people accomplish their goals and reach their dreams is powerful if you look at life through a "half-glass full" approach... meaning that you think to yourself, "if these people can do it, I can too!" Keep a positive mentality throughout your journey, work hard, fail forward, and build your dream company and life. Let's get to work!

We hope you enjoy the episode and keep crushing it, fellow hustlers.

---------------------------------------------------------

To learn more about Metal Kinetics:

www.MetalKinetics.com
Instagram: @metal_kinetics

Looking to launch a fashion brand?

Email us at info@suuchi.com and our team of experts with guide you through the process!

Explore our website - www.suuchi.com - to learn more about our solutions, technology, and capabilities.

The Secret To Living Is Giving - Samridhi Ganeriwalla | Suuchi Podcast #053

The Secret To Living Is Giving - Samridhi Ganeriwalla | Suuchi Podcast #053

October 7, 2019

On today’s episode, Irina sits down with Samridhi Ganeriwalla, the Founder of Little West Street, a luxury baby & kids' lifestyle brand, focused on bringing joy to everyday moments. Each piece is a labor of love, from the design to the way the fabric is loomed, dyed and stitched. Samridhi empowers women & skilled artisans in the process, and ensures they are happy, respected and paid well, because she believes that this infuses her products with good vibes! 

Samridhi, a computer engineering undergrad, began her career by developing corporate strategies for several large and small companies, after having completed her MBA in the US. She lived in Singapore and New Delhi before settling in New York City where she got married and had her two kids. When she became a mom and started shopping for her newborn, she realized there was a huge gap in the market in terms of high quality, both in the designs and the fabrics. Coming from a family who was in manufacturing and textile sourcing, she was able to discern more than most, and although she fought against being in the “family business,” she realized this was a way to not only get to stay home with her son but to fill a gap in the market.

She began to make designs that were meant to be playful and cute, and that her son would identify with at each age. The quality of each product is very high end and she uses only the most natural fabrics. She had no choice but to find a way to make this new business work because she couldn’t comprehend going back to her corporate job, working crazy hours, traveling the globe, all with a baby at home. Some key tips she has for new brands trying to make it that worked for her included:

  • Marketing and Sales: These are your engines for growth. Great companies with great products actually don't take off if the marketing and sales plans are not tight.
  • Photos: When you are selling something online, the images you post are the only interaction that most customers have with your product. These pictures establish your brand and your aesthetic so make sure that they're high quality and really captures the energy and story behind your brand.
  • Merge what you envision your product to be and what your target market is looking for: Sometimes it's not all about you like. Samridhi talks about how she even has some designs on her site she's not thrilled about but her customers love them.
  • PR/Branding: it is super important for a new brand to find a way to get their name out there through media and PR. It gives you credibility and helps spread the word. IG and Facebook are must-haves and not even something to consider not doing.
  • Customer Service: customers have options now and you want to differentiate with excellent customer service.
  • Customer Experience: having a story and a high touch connection with customers is critical

One of the key foundations of Little West Street is the idea of giving back to the community. Samridhi is looking to do her part in ending child hunger. She has tied this mission to her company goals. When she started, she committed to providing 3 months worth of nutritious meals to children in a village in Delhi. This year she is committing a full 12 months. She reminds other entrepreneurs that you don’t need to “make it” to give back. Anyone can give because every little bit makes an impact. She claims that the “secret to living is giving” and selfishly it makes her feel good to know she’s helping others. This overarching mission has also helped her get through the hard times. When she’s looking for motivation, knowing she’s making an impact helps keep her going. There is a bigger picture beyond the business and it fulfills her purpose in life.

If you’re looking for a unique baby gift, check out Little West Street at:

  • Littleweststreet.com
  • Or follow them on IG: @littlewestst

Share this episode with someone you think could benefit from what we cover! Keep hustling fellow brand owners.

Looking to launch a fashion brand?

  • Email us at info@suuchi.com and our team of experts with guide you through the process!
  • Explore our website - suuchi.com - to learn more about our solutions, technology, and capabilities.
Foundations to Building a Brand - Emanuel Mercapidez | Suuchi Podcast Bonus Episode

Foundations to Building a Brand - Emanuel Mercapidez | Suuchi Podcast Bonus Episode

October 1, 2019

On today's episode, Emanuel talks to you guys directly about a wide array of topics that you need to be thinking about when launching a brand. This is a great piece for those of you that are still in the early stages of your brand journey or you're a 9-to-5 employee that wants to ultimately build your own product-based company. This episode was made purely out of our passion to provide as much value as possible to you emerging brands!

This episode includes the following topics:

  • Figuring out your passion
  • Figuring out how you can make an impact with your passion
  • Figuring out how you can create a product, sell it, and use part of those proceeds to take action on that passion-driven impact that you want to make
  • Figuring out how to tell your brand story and get the word out about the impact you want to make
  • Making a positive impact on a community, the environment, or even at the customer-level with your brand
  • Building your community pre-launch
  • Registering your trademark with the USPTO & ensuring you're not infringing on another company using that name
  • Online, brick-n-mortar, or wholesale?
  • Fulfilling customer orders
  • Building your e-commerce site
  • Working with omnichannels
  • Marketing your business
  • and more!

We hope that this bonus episode helps you get a better understanding of the things you need to start learning when it comes to launching a brand. There are a lot of moving parts in any business and our goal is to make the brand experience as streamlined as possible. We want to continue to empower you guys with great insight, stories, and discussions that better prepare you as you enter the market and grow your brand.

Share this episode with someone that you know needs some guidance along the way.

Keep crushing it and take action on your dreams.

Get in touch:

Don't hesitate to reach out if you have any questions! Email us at info@suuchi.com for design- or manufacturing-related questions. If you want to reach out to Emanuel directly, you can contact him at emercapidez@suuchi.com. We're happy to help in any way we can.