May 28, 2019
Enjoy today's episode fellow brand owners! Stephen is an expert in the retail space. A former VP at Macys (10+ years with the company). After Macy's, he then moved on to rue21 as their Head of Women's Merchandising, where he specialized in fast fashion and managed over 100 stores as well as the e-commerce platform.
He's the founder & President of Bakertown Consulting, a retail consulting firm, based out of NYC that focuses on helping Emerging Brands with business strategy and taking them to the next level with an e-commerce point of view. They also help already existing brands with rebranding, finding their white space, and much more.
Piece of advice from Stephen: Be true to your heart when it comes to your design and really have a passion for it. Have a sooner versus later mentality! Work with someone (mentor or consultant) with expertise to help you put the together the business side because the sooner you get that up and running then the faster you're going to be able to scale your business.
You can contact Stephen at firstname.lastname@example.org or find him at https://www.bakertownconsulting.com to help take your brand to the next level.
April 17, 2019
On today's episode, we sit down with Taryn Hipwell, a veteran in the sustainable fashion space, and we discuss the importance of building a brand around sustainability. Taryn is also extremely passionate about educating consumers and brands about the path to sustainability and eco-friendliness. If you're an emerging designer or your brand is interested in learning more about sustainability, today's episode is perfect for you!
Consumers are shifting more and more to ethically made and eco-friendly garments that are also very stylish! Taryn's new book, HOW TO SHOP FOR SHI(F)T, will help you understand where these consumers are shopping, what is actually in your garment, organizations that are pushing the envelope for sustainability, and how to curate a mission statement around sustainability that your customers can truly get behind and support!
Become a next-generation brand, support the need for change in the fashion industry, create a brand that is truly about transparency, accountability, and wants to make a impact in the world. These are great principles to help you create a brand that will succeed for years to come.
Hope you guys enjoy the episode!
Link: Beyond the Label.
Link: HOW TO SHOP FOR SHI(F)T.
April 9, 2019
Welcome to our new series within the Suuchi Podcast where we discuss the Trials & Tribulations of Building a Brand. Launching a brand is a huge undertaking & we're here to help you navigate through it. On today's episode, we sit down with Jason Bunin, a veteran in the fashion world that's also Suuchi Inc.'s Creative Director. We discuss merchandising a product or collection, what happens when you design your own assets, the sourcing process and what to be prepared for, the hidden costs of building a brand, "Made in USA" versus overseas, and lastly we'll end with some tips for you fellow brand owners and hustlers.
Enjoy today's episode & get ready for some exciting interviews to come! As a fast growing company, we're here to help you guys find a way to create your dream lives! Keep kicking ass & believing in your dreams. Just make sure you're ready to put in the work to make them happen.
March 16, 2019
Today's episode is a story about innovation, hard work, keeping your eyes open for opportunities to solve problems, and how this company is impacting the way you & I shop and engage with retailers. Marxent is a fast growing company and we're excited to see them continue to expand into different verticals over the coming years.
It was a pleasure listening to the way Beck thinks about business & life in general. Learn the way a successful entrepreneur thinks & implement anything you find helpful into your business or day-to-day routine.
In this episode, we learn Beck's story, which includes previous startups, how Marxent was founded, and where we see AR and VR going in the coming years. As a brand, you always need to think about ways to create new experiences for your customers, whether that be through tech or in-store (or both). The future is coming & your brand needs to be prepared in order to thrive in the coming years.
Go make it happen fellow brand owners!
Learn more about Marxent.
Learn how we empower you to build your dream brand at Suuchi Inc.
March 2, 2019
Today's bonus episode is a very engaging interview between Andrew Warner & Suuchi Ramesh. Andrew is successful entrepreneur who created a $30M in sales per year internet company during his 20's, then started Mixergy in order to help ambitious people learn from industry experts. In this episode, he uncovers the full story at Suuchi Inc., which includes Suuchi investing 100% of her savings into launching our company, the first client @ Suuchi Inc., & much more!
Enjoy today's episode & go check out Mixergy for more awesome interviews!
Keep kicking ass fellow brand owners!
February 15, 2019
On this week’s episode of The Suuchi Podcast, we have Stephanie Benedetto aka the Queen of Raw! Queen of Raw is a platform for businesses to buy and sell their unused raw materials and track the waste in their supply chains. Stephanie’s family has been in the fashion and textile industries for over 100 years, so it was a natural transition for her into this business. Before starting Queen of Raw, Stephanie was a corporate lawyer who had spent some time on Wall Street and was exposed to greed and excess at its worst. After seeing this, she took the basics of the business her great grandfather started all of those years ago and is now looking to see how incorporating technology can continue to revolutionize it. While she did not see as much success with a previous venture, in just a few months Queen of Raw has saved over 1 billion gallons of water. She also walks our listeners through exactly how Queen of Raw works and how blockchain has helped them create this revolutionary platform.
Stephanie reminds our listeners that you cannot let people who don’t understand your vision discourage you from pursuing your vision and making it happen. She shares that she has always trusted her gut instinct and by doing that she has found the most success. She also encourages our listeners to apply for any award or contest that can help create networking, press, and investment opportunities to amplify your story. Stephanie ends the interview by telling our listeners to never shoot down any of your ideas because the longer you work on it, the better it’ll get.
Reach out to Stephanie at email@example.com
Queen of Raw’s website: queenofraw.com
February 1, 2019
This week on The Suuchi Podcast , we have author of “From Poop to Gold: The Marketing Magic of the Harmon Brothers”. Chris discusses how The Harmon Brothers (known for their memorable and creative commercials) asked him to help tell the story of how they were able to create these unique ads and find success in creativity. Emanuel and Chris discuss how building a connection with your audience through your marketing, however you choose to go about it, is imperative to brand success. Chris is able to give some insight into how the Harmon Brothers grew up on a beet farm as kids and now are running this cutting-edge media firm. He shares some of the processes that the Harmon Brothers use that our listeners can takeaway to apply to their own businesses. The biggest tip that our listeners can use to either launch or grow their brand: do what you do and do it the way you do it.
Chris talks about how authenticity is key, but if you’re a jerk and going to cheat your way to the top, will negate the effects of your authenticity. He also discusses how not all of the Harmon Brothers started in the industry. With many of our listeners looking to start their businesses as a side hustle, it is important to hear that just by dedicating the time to your project you can find huge success. Our listeners can also learn from the fact that the Harmon Brothers never quit and continued to push forward in order to find the success they were looking to achieve. If you remember what you’re committed to and chase your joy, you will be able to get through the hard times in order to achieve your goals.
You can purchase “From Poop to Gold: The Marketing Magic of the Harmon Brothers” on Amazon.
January 18, 2019
On this week’s episode of The Suuchi Podcast, we have Kyle Bergman, Founder & Chief “Swoverall” Officer at The Great Fantastic. Kyle developed the “Swoveralls” brand by running with the idea of creating overalls that are made from a sweatpant material. Kyle had a unique relationship to fashion as he started his career working more on the retail side of the industry. All while building his brand, he has been working for various companies and pursuing his MBA and encourages others to not feel the pressure to jump headfirst into their side hussle right away. He also walks our listeners through the process of how to start launching their business when they find a need in the market that they can fill. Kyle discusses how Amazon played into his company’s growth and how an MBA isn’t required to launch a brand.
Kyle tells how he was able to garner press for Swoveralls and how important press is to help get the word out about your project. Both Kyle and Emanuel remind our listeners that persistence is key if you don’t have the contacts to get a break in the industry, you can create them. Kyle talks about how crowdfunding (Kickstarter) can be extremely lucrative if it is done correctly. He also generally offers to pass on any advice to our listeners who are looking to get more information on starting their own brand and what it takes. Kyle discusses how the supply chain can be a huge pain point that can be avoided if you partner with the right companies. Kyle shares that there will be more Swoveralls coming soon, expanding where they’re being sold, and further expanding the vision of the brand.
Learn more about Swoveralls: https://swoveralls.com
Swoveralls Instagram: instagram.com/swoveralls_
Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bergman-80467811/
If you have any questions about starting your own brand, feel free to contact us at firstname.lastname@example.org & we'll be happy to walk you through the process!
January 4, 2019
Happy New Year! Our first podcast of 2019 features Zoe Hong, a teacher and YouTuber dedicated to helping fashion designers know the ins and outs of the industry. Zoe's love for fashion started young and followed her throughout her life. After being asked if she was willing to teach other fashion lovers, she eventually dedicated herself to teaching fellow fashion lovers Dedicated to her love for teaching, Zoe realized that she could not fit all of the information she wanted to share into one semester. She found that there wasn't enough time in the curriculum to teach her students everything she wanted to and found her niche in YouTube by bridging the gap between fashion business and fashion design. From her videos on YouTube, she has been able to also create freelance opportunities for herself where she consults with people who are thinking of starting their own companies. Zoe walks Emanuel and our listeners through the steps of how her consulting services work from start to finish.
Zoe reminds our listeners that when you're hustling to launch your line there is never nothing to do! She talks about how you can be constantly hyping up your brand to create your own success. Zoe encourages our listeners to "dream big and write realistically"-- always aim for what you want to do, but write out the steps in a way that allows you to achieve them successfully. She also talks on how she has been able to grow her YouTube audience to 140,000+ and the steps she took to achieve that growth. She advises to not fixate on the numbers and put out content that you know is filling a void and engaging. Zoe shares some of her upcoming projects such as her own book, workbook and classes.
Zoe's website: https://zoehong.com/
Subscribe to Zoe's YouTube channel: https://www.youtube.com/channel/UCMQ_mPIBPi4IMpYEmuyOMqQ
Follow her on Instagram: https://www.instagram.com/zoehong
December 21, 2018
Happy holidays to our awesome listeners! This week we have Sherry Soliman who is the Co-Founder of Choisi, a tech start-up that uses artificial intelligence to connect designers to their consumers. Despite having a background in psychology, Sherry saw that there were some issues in the industry that weren't being addressed and from there started developing ideas of how to be the solution. Sherry discusses how Choisi not only helps designers market themselves to audiences who would actually buy for them, but also helps consumers sift through thousands of items to get to the ones that are perfect for them. She also discusses the plans for Choisi to continue to evolve with the changes technology is bringing to the fashion industry. Sherry shares that there needs to remain a human touch and that the technology is there to enhance and improve the experience for both designers and consumers.
Sherry also walks us through how she came up with the idea for Choisi and turned into her own company. She discusses why she was focused on helping the independent labels and designers and how the company is constantly evolving with the feedback they've been receiving. Sherry and Emanuel give some great advice on the best ways to network to find the best people to help move your idea further into fruition. They also discuss why you shouldn't be afraid to share your ideas with others and how their advice can help you further grow your idea.
Learn more about Choisi on their website: choisi.co and on their Instagram: @shop_choisi
And don't forget to like, subscribe and rate!